Step 8 Now let’s add a script font to contrast with the rigidity of the rest of the type. This was a popular approach in ads for much of the 20th century, and while it seems a little clunky today, it’s another useful marker of the times we’re emulating. The font I’m using is Jott 45, which can be downloaded for free from

For harmony, make the text the same red as the ground, then go to Layer > Layer Styles > Drop Shadow. Use 100% for the Opacity, white for the Color, 119° for the Angle, 18 pixels for the Distance, 18 pixels for the Spread and 0 pixels for the Size.

Step 9 The building is too grey and needs to fit more with our overall colour scheme, so let’s make it more blue by going to Image > Adjustments > Hue and Saturation. Select the Colorize option and then change the Hue to 205, the Saturation to 33 and the Lightness to -4.

Step 10 Now we’ll add some silhouettes of people, as if they’re arriving at the building. The ones I used are from Shutterstock and you can get them at Group these and give them an opacity of 50%.