METAphenie has created the opening title sequence and a series of teasers for the TEDx event in Dubai, this year themed Reboot. This is the second annual TEDxDubai event, which brings together leading thinkers from around to world looking at local and global issues of great importance.
Andrea Dionisio, founder and creative director of METAphrenie says that “the TEDxDubai organizers gave us free rein to create something original for them. We wanted the titles to tell a story and convey the theme of Reboot. In technology, a reboot means a fresh start.
"In life, it gives us the opportunity to embrace failure and begin anew. It was important for the title sequence to represent all of Dubai -- not just the contemporary architecture that usually comes to mind. We focused on the windows of buildings with the idea of them being facades. One can choose to draw the curtains and portray a certain appearance, or keep them open for the world to see what’s actually happening inside.”
To capture this concept, METAphrenie shot the 90-second title sequence around Dubai. The carefully selected locations show the full spectrum of the city -- from iconic buildings like the Burj Khalifa, to far-flung, hidden neighborhoods. One by one the lights switch off, and the buildings are plunged into darkness. After the landscape is completely dark, photorealistic visual effects begin to re-illuminate the city, with the shape of the TED “X” appearing from within the buildings, restoring power and 'rebooting' Dubai.