David Strindberg's promo for Vitamin is laden with creative distortion

David Strindberg, originally from Sweden, is a film director and cinematographer based in London's Hackney.

He makes music videos, commercials and art films, often with concepts drawn from unexpected sources, mixed with striking cinematography. 


 His latest project is for Sony Music, a promo for the single Giving It Up by Leeds four-piece Vitamin


Strindberg started out as a visual effects artist (working with brands like Adidas, H&M and Mercedes, and artists like Madonna) before moving into film direction in 2009.

He describes his latest work to us thusly:  Distortions, distortions, distortions. And some good looking nature. And a pretty handsome band. But mostly distortions. Being thrown. At each other.

Which kind of says it all really.

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