American design and production studio Brand New School (BNS) has set up shop in London, with Kayt Hall at the helm as executive producer. The Soho-based studio will be located at 140 Wardour Street, and is expected to open its doors on August 1.
Since relocating from South Africa to London in 1995, Hall has held producer positions with agencies including M&C Saatchi and Ogilvy, and Passion Pictures.
"We are thrilled with the level of success we've been able to achieve so far in the UK and Europe, and to have the opportunity to be central to our European clients," says BNS founder and creative director Jonathan Notaro began. "Working with Kayt over the past few years, we've found that our creative sensibilities are particularly well suited for European markets. Our new studio in London will offer local U.K. and European talents, while also offering the directors and production resources of our studios in New York and Los Angeles."
All BNS studios will be interconnected to facilitate collaborations and to share resources.
"While one could argue that we are now 'going global,' we aim to remain boutique in scale, and essentially produce European jobs where it's convenient for European clients, while expanding our overseas reach," explains Notaro. "Although we're well into the age where connectivity is not an issue, in-person meetings remain utterly irreplaceable."