Trunk unwraps a deceptively simple Christmas spot for Coke

Trunk directing duo Alasdair Brotherson and Jock Mooney have created a festive video for Coca-Cola USA and Wunderman New York.

Alasdair + Jock’s short flows from scene to scene without any hard cuts. Coke bottle snowflakes seamlessly turn into wrapping paper, which covers a bow-tied present that is opened by Santa to reveal a host of hard working Elves.

Throughout the short, elements fall, scatter and reveal patterns that are strongly reminiscent of Christmas sweaters. This touch of humour sets the feel for the short that heralds Coke’s 2014 festive season.

“The deceptively simple look of the short was achieved by a lot of hard work to ensure the transitions, reveals and flow looked effortless,” Jock revealed.

The sound design and mix were carried out at Fonic by Marty O’Brien.

This year’s campaign marries two of Coke’s big marketing associations, the Christmas holidays and sharing, with the drinks giant rewarding consumers with points that can be redeemed for items.

“It was great to do a nice festive character animation piece again, they’re always so much fun!,” said Brotherson. “The short was greeted with delight by Coke who have commissioned a further two bumpers for this year’s campaign.”

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