London-based motion designer Hayley Akins has designed and created motion graphics for nine years. She's worked as the senior motion designer at the in-house video agency at Google, Across the Pond, for four years, before jumping into the risky yet freeing life of a freelancer. She has been running her own business for three years now, with one of her personal projects including Bingomation, and has just launched an online learning hub for other freelance motion graphic designers and animators.
With a strong goal to facilitate community among her sector while providing helpful business-savvy resources – and hosting her own bi-weekly podcast – Hayley has created Motion Hatch. Rather than focussing on the creative process of motion graphics, Motion Hatch offers training materials, resources and "the ins and outs of the business side of motion design".
There is a lack of business advice and resources available to motion designers and creatives, says Hayley, who hopes Motion Hatch can open conversations about pricing, contracts and branding. She has also begun an online Facebook community. Motion Hatch was launched with these goals as a starting point, as she felt they were most valuable to motion graphics designers.
"I wish I had learned to be more confident in my abilities," she says. "It’s easy to feel like an you aren’t good enough or don’t belong and I think that stopped me going freelance for a long time. When I went freelance I wish I had access to a larger community of people who could help me with any questions I had."
See her recent work for The School of Life in the short film below, directed and animated by Hayley.
Motion Hatch is currently tailored to motion designers and animators, as this is where Hayley’s experience lies, but she’s had a number of illustrators and sound designers feature on the podcast speaking but their businesses too.
"I’m also interviewing accountants and lawyers about best practices which is definitely helpful for the whole creative industry. We don’t just speak about freelance we speak about all aspects of careers," she says.
Expect to learn about what you should charge your clients, whether you should have a contract and if you should be branding as a freelancer or studio on the bi-weekly podcast, featuring Joey Korenman of School of Motion, Lilian Darmono on confronting inequality as a woman and a minority and Magoz about being a nomadic illustrator.
It took Hayley eight months to produce the website for Motion Hatch from initial conception, and then three months to record the first podcasts and the launch date.
"For the time being I will be running my animation business as normal working on commercial projects. I do hope in the future that Motion Hatch will be my full time job so that I can really help the industry move forward with the problems we face at the moment," she says.
If you want to get involved, listen and subscribe to the Motion Hatch podcast on iTunes or all major podcast apps. You can also sign up to the Motion Hatch Facebook community and follow it on Twitter or Instagram.
For more brilliant podcasts for designers, head to our roundup.