Digital creative agency Relative has created the digital content for the British Olympic Association Ball 2013, which aims to help raise money to send Olympic and Paralympic hopefuls to the 2014 Olympic Winter Games in Russia.
The project required Relative to create a series of short videos that showcase the talents of three well-known Olympians as well as lesser-known names that are expected to be future stars of the Winter Games.
Relative has made videos featuring athlete Jessica Ennis-Hill, rower Sir Steve Redgrave and sailor Sir Ben Ainslie, as well as skiers Chemmy Alcott (below) and James Woods as part of the series.
"In order to showcase their talents, we created short videos with a strong digital graphical element partnered with high energy music sound scape," reads Relative's website. "We also built on the graphic elements used at last year's Ball."
Darren Groucutt, Relative's Creative Director, told us that the graphic elements used in the videos are all based around the brand theme of ice. "Team GB guidelines for the Winter Olympics in Sochi 2014 were given to us, and we set out to bring these to life."
Darren developed an animated Team GB logo for the British Olympic Association Ball in 2011 and 2012, but it had primarily always been gold. "This year it was graded to a blue to echo the Team GB brand guidelines," Darren explained.
You can watch Relative's James Wood video below, which features animation details by Alex Parsons.