The Quay Brothers are best known for bringing to life bizarre worlds in films such as Street of Crocodiles and In Absentia (as well as animating the iconic 1980s music video to Peter Gabriel's Sledgehammer, though they didn't direct it). The latest project by the identical twins Timothy and Stephen seems them playing it relatively straight for a TV ad for online chemist Pharmacy2U.
The ad uses real pills to create animations that bring out information from The Repeat Prescription Report, an analysis complied by Dr Duncan Petty from the University of Bradford. The report says that going to the doctor to obtain repeat prescriptions and having them fulfilled at pharmacies in stores costs the NHS as much as £330 million, compared to if repeat prescriptions were delivered Amazon-style by online pharmacies like Pharmacy2U (which is rather helpful for a report commissioned by one of them).
Here's the ad.
A short behind-the-scenes film has been made by filmmaker Gary Tarn, who was nominated for a BAFTA in 2005 for his film Black Sun about blind author Hugues de Montalembert.
The Quay Brothers are American, though studied at the Royal Collage of Art in London from the late 1960s to the early 1970s, and are sill based here (via some time in the Netherlands). Their work is often dark and And it's pronounced 'kway' not 'key'.