D&AD Awards 2012: Music video nominations

Three music videos have been nominated for this year's D&AD Awards. Watch them, plus those getting in-book awards, below.

The Greeks' Is Tropical by El Nino, Etienne de Crecy's No Brain by Les Télécréateurs and Manchester Orchestra's Simple Math by Daniels for Pretty Bird all picked up nominations. Simple Math is also nominated for Special Effects in Music Videos. Their creators will find out if they've picked up Yellow Pencil awards at the D&AD Awards ceremony on Thursday night.

The Greeks' video should be avoided if you're adverse to depictions of kids killing each other with ludicrously over-the-top manga-style gore. Etienne de Crecy's video should be avoided if you're prone to epilsepsy (or headaches). Manchester Orchestra's video should be avoided if you don't like Death Cab For Cutie-style emo.

“A lack of funds in this industry has, ironically, meant a great upsurge in creative thinking and that’s been reflected in the work that I’ve seen this year: it seems that, as budgets have shrunk, creativity has improved," says Andy Morahan, director at Bikini Films and foreman of the Music Video category at D&AD 2012.  “The YouTube effect was also in evidence as a stand-out idea has never been more important for today’s music video producers and directors and to capture the attention of a more sophisticated – and probably cynical – audience.

“Those things, combined with ever-greater availability of the tools of production has democratised the discipline and made it accessible for a new generation of talent and that can only be a good thing for the craft.”

In book awards winners include two videos for Battles (again by Daniels for Pretty Bird), Metronomy, Duck Sauce and Feist. And more 'ironic' soft-porn-ish imagery of girls licking things than is really necessary.

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