You're here > Home > News > UX & Web Design How Amaze used Oculus Rift to create a VR driving experience for Lexus Amaze used the Oculus Rift VR technology as a centrepiece to the Lexus NX car launch campaign, Striking Angles. By Michael Burns | on October 28, 2014 Share Share Read next Co-op's Easter egg promo site is an Apple parody 45 best Illustrator tutorials Portfolio: Simon Armstrong Best Laptop for Design and Art How best to use emotion in your art & design projects