Run DMC, DJ A-Trak to star in interactive music video for Adidas Originals campaign

Run DMC and DJ A-Trak are the stars of a new interactive music video, as they collide to create a new song as part of Adidas's latest Originals campaign.

The interactive video can be controlled by fans from across the world. Voice commands and visual effects have been used to allow fans to influence the video and trigger special effects and animations.

After a short tutorial, viewers are invited to intereact with the video by saying or typing what they see. This will trigger particular actions in the video, such as the appearance of particular effects or objects.

To have a play with the video, visit the Adidas website.

Run DMC's relationship with adidas spans several decades. Check out the video to Run DMC's 1980s hit My Adidas below.


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