MediaMind has released MediaMind Blocks, a series of 30 ready-made code blocks to allow Flash-based ad designers to quickly add animation and interactivity.
Each of these pre-built packaged pieces of ActionScript3 code offer a specific function such as augmented reality, Facebook & Twitter integration, Papervision3D and physics simulation. They're based on, and driven by, the MediaMind platform -- so can be used only on ads delivered by this platform.
A 'site collapse' ad that reveals the ad beneath it.
"With MediaMind Blocks, marketers now have a myriad of options to develop and execute sophisticated and highly creative rich media experiences," said Gal Trifon, President and CEO at MediaMind. "The pre-packaged offering makes it incredibly convenient and easy for marketers to expedite the creative process with instant production and delivery."
A showcase of the Blocks can be seen here, where the code can also be downloaded. As well as social media and reactive effects, there are also Blocks for simpler effects such as full-screen video, background dimming and polling banners.
Each MediaMind Block includes documentation and sample ads to make creating ads that use them easier.