BBD Perfect Storm has created the #XmashTag Christmas hashtag generator, an extension of its traditional Christmas card that aims to help spread some festive cheer and do some good for charity at the same time.
The agency has created Xmashtag.com, an online generator that will produce 10,000 unique hashtags made up of four festive words.
In an ironic nod at the overuse of hashtags, the agency is hoping to flood Twitter with more of them, but as it's the lead up to Christmas, these will be random gratuitous festive hashtags.
So stand by for a host of ridiculous hashtags from #FrostySleighDiscoGiblets to #AdventPorkElfCrackers, generated for people to tweet and share.
It's a bit of fun before we get the deluge of 'festive cheer' from the combined marketing departments of the corporate world, but it's also for a good cause.
For every unique tweet used from the generator BBD Perfect Storm will donate 10p to SCT, a London charity that provides practical help and support to those who have been homeless and suffering from addiction, poverty or social isolation.
The generator page was hand-coded using HTML and jQuery. The tweets are created using Twitter’s API.
"Our industry, and indeed the world, is obsessed with ridiculous hashtags," said Seb Hill, executive creative director at BBD Perfect Storm. "We hope people see the ironic cliché in this campaign and embrace the XmashTag to spread some #ChristmasJoy, whilst doing some good at the same time."
Hill continued, ”The agency is launching the work on #GivingTuesday, a global online movement that was created as an antidote to Black Friday and Cyber Monday – which mark the start of the festive shopping season – to allow charities, businesses and people to donate time or money to a cause of their choice."
So head over to Xmashtag.com and give it a go, #hohoho