Now in its seventh year, the Young Creative Chevrolet competition challenged European art students under the age of 30 to produce Chevrolet-related images with a focus sport.
The brief for those entering this year’s YCC competition centred on the exploration and celebration of the football phenomenon, and urged students to get inspired and delve into the heart of the passion felt by football fans around the world as well as explore Chevrolet’s partnership with Manchester United football club. Judges were asked to select the winners of each discipline based on the creativity, flair, originality and innovation displayed in their entry.
The winners were treated to VIP hospitality to the Manchester United vs Real Madrid legends charity game. The match saw the aging Spaniards beat the aging Mancunians 2-1 in a match where the term ‘legends’ was for once an accurate description of the two sides on show.
If seeing the likes of Zidane, Figo, Scholes, Van Nistlerooy (to name but a few) grace the field, there was also pre-match entertainment in the form of mini-gigs by Tinchy Stryder, Amelia Lily (miming) and teen favourites JLS.
To top the day off, at half time the talented Young Creative Chevrolet competition winners were invited to the hallowed Old Trafford turf to have their winners’ certificates handed to them in front on an impressive crowd of 60,0000,
Young Creative Chevrolet 2013 winners:
Fern Abbott, film student from Brooksby Melton College has been awarded first prize. Her video was created to explain the rules and world of football to those who don’t play or follow the sport and turn them into fans.
Fern comments: “Winning the Chevrolet competition was an unexpected but welcome surprise, and I am so overwhelmed that my video piece was chosen. Within my work I wanted to portray a young child magically learning the simplistic rules of football through specifics theme of excitement and most importantly, fun!”
Ryan Thorpe, design student from Blackpool and the Fylde College has been awarded first prize in the Visual Arts category with his representation of the ultimate Manchester United fan car through the use of stickers covering the body of the Chevrolet Aveo.
Ryan comments, “It was great to be presented with a brief involving football as I’m a big Manchester United fan. YCC has been a great experience and fingers crossed it will get even better for me having gained a place in the European finals.”
Libby Rosser, Danielle Woodings and Sophie Poxon, from Burton and South Derbyshire College submitted a group entry, which has been awarded first prize in the Photography category. Judges were impressed with the creativity and story behind the image, which met the brief to capture a passion for the game.
Libby comments, “Winning the YCC means a lot as it shows the work we are creating is something worth showing.”
Chloe Bradley, fashion student from North Warwickshire and Hinckley College has been awarded for her eye-catching, sporty yet elegant design, which incorporates a red check material in reference to Manchester United’s visual identity.
Chloe comments: “This opportunity and feeling of success is unbelievable. I feel that I am moving ever closer to achieving my dream career. I feel winning this award will benefit me so much and I hope it continues to benefit many others.”