Paul Smith, at the forefront of British fashion, design and popular culture, will discuss his work at the newly opened Apple Store, Covent Garden this  Thursday.

Join Paul as he discusses his 30-year career, where he continues to be an integral part of the business as both designer and chairman, and his collections are sold in 75 countries around the world.

The free event starts earlier than many Apple events, at 5pm.

Apple notes, spaces are limited, customers are advised to arrive early to avoid disappointment. Apple's 300th retail store opened in August, with thousands turning up to the opening event.

Apple Store Covent Garden