D&AD has partnered with HP to launch 'The Graduate Academy supported by HP and D&AD', an initiative with a mouthful of a title that they say will enable the next generation of talented graduates to break into the creative industry.

Final year students and recent graduates will be able to enter, and 100 of these will attend a five-day creative boot camp. The top 50 performers at the boot camp will get a paid work placement at a top UK creative agency. Entrants to this year's Student Awards will be automatically entered.

The D&AD says that the aim of the Graduate Academy is to develop and fine-tune graduates’ creative thinking and employability to support their transition from education to the workplace. The boot camp will be hosted by a combination of high-profile industry figures and creative specialists. Partners for the project include onedotzero, Tag Worldwide and Real World.

Lasting between one and three months, the paid work placements will allow the graduates to make invaluable contacts in the industry and gain experience at the most highly acclaimed creative work places, says the D&AD.

Top graduates from the Academy will also get an HP workstation.
All successful entrants to this year’s D&AD Student Awards are automatically eligible for the scheme. Alternatively, final-year students and recent graduates can register their interest online under www.dandad.org/talent and have to answer a brief set by HP and D&AD. The deadline for entries to this competition will be May 26 May.