Blurb, a creative publishing and marketing platform for user-created book publishers, has announced Blurb for Good, a new platform designed to enable philanthropists and nonprofit organisations and individuals to create and use books as a means to generate awareness, goodwill and income for social causes. Anyone and any organisation can join Blurb for Good at Blurb for Good leverages the benefits of the Blurb book making platform using Blurb's own software.

Blurb for Good authors can set up a unique page in the Blurb Bookstore to help promote any cause, while books will be featured in a special section of the Bookstore reserved for cause-related books. Blurb's social and community marketing tools, including the new Blurb BookShow widget, allow customers to share Blurb books anywhere online via Facebook, blogs, web sites and elsewhere. With the launch of Blurb for Good, Blurb is introducing a contribution program that hopes to help authors raise even more funds for causes.

Authors can apply to receive a contribution from Blurb for every book sold. Blurb will provide contributions to qualified authors who are raising money for registered non-profit organisations in the US, UK and Canada.

"The vision for Blurb has always been inclusive of a platform for social good," said Eileen Gittins, founder and CEO, Blurb. "We have now reached the scale and platform richness that makes this dream possible. Even before the launch of Blurb for Good, we have seen authors use the Blurb platform to sell over 17,000 cause-related books and raise over $500,000. Blurb for Good provides a means to supercharge efforts to use Blurb books as a means of raising awareness and generating funds for a specific cause."