Moving Brands mixes conductive inks, papercraft and Arduino to create a glowing Christmas ornament

A video of Moving Brands' creative process for the MB Joule project.

The London wing of global creative agency Moving Brands has created an electronic Christmas ornament that taps into some of our favourite emerging hackable technologies – and you can get to play with them too.

Moving Brands says it created the MB Joule project to bring its design and development teams together on a festive project, which also gave them a chance to play with the possibilities of tech that's still in its relative infancy such as conductive inks.

The creatives also got to play with papercraft using laser-cut card, batteries and BlinkMs – bright LEDs with an embedded control module that runs pre-programmed light sequences. And it should come as no surprise that these are programmed using an Arduino. When a joule is folded into shape, its electric circuit is completed, and the LEDs light up, forming a glowing holiday ornament.

The only hip tech missing in MBJoule is 3D printing – but then the firm did create a 3D printed chocolate advent calendar last year.

What you can play with is a bit simpler. Moving Brands has built a microsite that allows you to design your own MB Joule, and then print it out as a paper ornament – or apply conductive inks, a battery and some standard LEDs. On a tech level, the site includes 3D rendering, persistent storage, and dynamic output of vector graphic files.

You can create your own MB Joule at

Elsewhere on IDG sites

Read Next...