Quark has announced a new promotional campaign, which promises over £450 worth of exclusive QuarkXPress 8 Flash resources.

The deal is to encourage Quark users to upgrade to QuarkXPress 8 and hopefully attract new customers to embrace the desktop publishing software. The campaign is built around a dedicated microsite that was developed in QuarkXPress 8 (at http://www.quark.com/magic) encompassing video training, downloadable Flash resources, customer showcases and more.

According to Quark, the microsite identifies 10 types of interactive projects that users might build using QuarkXPress 8. These include online design portfolios, product microsites, multimedia Web sites, digital signage, interactive CDs/DVDs, banner adverts, photography Web sites, interactive eReaders, small business/personal Web sites or interactive elements within a Web site.

The Magic Toolbox section of the microsite enables QuarkXPress users to access hundreds of downloadable Flash resources. These include generic buttons, menus, video and audio players through to complete Web sites. As the downloads are all QuarkXPress Projects and Libraries, users can use them 'as is', customise them entirely to their specific needs or simply use them as a learning aid Quark notes.

While some of the downloadable Flash resources are freely available to all, others, marked as Exclusive, require a Magic Password to unlock them. The Magic Password is provided to anyone who purchases and registers QuarkXPress 8 as well as being hidden away on various social media Web sites such as Facebook and Twitter.

QuarkXPress 8 users are encouraged to become 'QuarkXPress Magicians' by demonstrating their Flash design skills in QuarkXPress 8. The microsite already features a range of real-world Flash projects undertaken in QuarkXPress 8 but by submitting their work, users have the chance to have their own work featured, receive a LinkedIn recommendation, a QuarkXPress Magician certificate and 2 years free QuarkXPress maintenance worth £199.