Digital agency Journey has a living lichen logo

To finish off its recent studio refurbishment, digital agency Journey has added a version of its logo that brings it to life (literally).

In recent months Journey’s agency offices have undergone a comprehensive refurbishment, and the team there were looking to add a suitably stylish finishing touch to the office décor – so designed and ordered a 2m logo created out of bright green reindeer lichen.

Simon Bullingham, Managing Director of Journey says, “Being a full-service marketing agency for hotels, creativity is at the core of our offering. We wanted to showcase our attributes of individuality and artistry by using standout office furnishings that encapsulate our unique approach to our work.”


The logo was manufactured by online print service Exaprint using stabilised reindeer lichen, which doesn’t need water or direct sunlight and can last for ten years.  Exaprint offers a choice of eight colours of lichen, plus a natural wood moss colour – and can be cut in any shape up to 18,000cm2.

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