The industrial designer has created a brand new take on the lager glass for Camden Town Brewery.

The man behind the look of classic Kodak cameras, high-speed trains and even modern-day Hackney carriages has now turned his attention to the humble pint glass, in a unique brand collaboration cooked up one day in a London boozer.

We're talking about Sir Kenneth Grange MBE, pictured below with his 'Kenneth' glass, which was designed with the facets of a Helles Stein as combined with the tall and slender shape of a Pilsner glass.

The Kenneth glass will now be in the hands of anyone ordering a Camden Hells lager in bars, restaurants and pubs across the UK. Clearly this is no flash-in-the-pan marketing stunt, and the Hell-makers of Camden Town Brewery clearly mean business. 

Jasper Cuppaidge, founder of the brewery, explains the idea was born over a pint of Camden Hells lager in The Horseshoe pub in Hampstead, where Kenneth is a regular.

“Kenneth and I talked about him designing a glass but I never dreamed it would actually happen," Jasper says on the origins of the team-up. "It’s been amazing to collaborate with one of the UK’s most iconic designers to create a fresh and fantastic pint glass.”

The design has been two years in the making, and is available from today July 17th for anyone wanting to appreciate Sir Kenneth's work while supping on a cold brew in the heat. Who knew Hell could also be a booze and design Heaven?