Autodesk unveils new logo as part of in-house rebrand

The Maya and 3DS Max developer has revealed a new identity based around concepts of motion.

As it reveals its 2014 versions of its modelling and animation software, Autodesk has rolled out its new idenity that includes a new logo (above).

The logo includes an 'A' icon that's in keeping with recent logo trends for gradients and juxtaposing curves with hard edges and corners – though it seems curiously similar to Adobe's use of a capital A for its icon.

While the full logo features gradients, Autodesk has also created a flat print version based around Pantones 2935U (blue), 377U (green) and 326U (cyan)

The icon and associated branding features a lighter palette than the previous identity. That was created by Method in 2006, while Autodesk says that the new identity was conceived and created in-house. The branding features a lot of materials based on concepts and images of motion – with captures of elements in motion forming the basis of the new product branding.

Autodesk's previous logo

Autodesk says that Mudbox uses a different colour scheme to 3ds Max, Maya and MotionBuilder as it's a modelling product rather than an animation tool, so has the same colour palette as engineering tools such as AutoCAD. No, that doesn't make sense to us either.

Comments

Elsewhere on IDG sites

Read Next...