A dystopia-beating deal - and freelance work on offer, too.
Adobe may be offering savings on its creative suite, but so is its UK rival of Serif, announcing three measures aimed at helping students, designers and artists affected by the global COVID-19 pandemic.
As of today, digital creatives can use Affinity apps on Mac or Windows completely free for three months, with a new 90-day downloadable trial and no obligation to buy.
There's also a 50% discount for users who would rather buy and keep the apps, including iPad versions of its Holy Trinity of Affinity Photo, Affinity Designer app and the recently launched Affinity Publisher.
But it's not just software offers on show, with Serif also pledging to engage more than 100 freelance creatives for work, spending the equivalent of its annual commissioning budget in the next three months. More details of this have been announced this week; find them after the jump.
Serif Managing Director Ashley Hewson says: “Unfortunately we are hearing many stories from the creative community about how they are being severely impacted by the effects of the pandemic.
“We know we can’t solve many of these problems, but hopefully these things will make life a little easier for people who rely on creative software to make a living but may be stuck at home without access to their usual tools, or for students who might suddenly be without access to their Affinity apps on their personal devices
“By increasing our spend on commissioning work from creative freelancers we can also put some extra money into a part of the industry which will be particularly affected.”
Serif is putting the equivalent of a year’s commissioning spend into ‘100 Days. 100 Commissions’ in the next three months. And the focus will be on using existing projects from creatives, rather than calling for them to create new work on spec. As Hewson says, “The big principle is that we’re not asking people to put effort into creating new work to pitch according to a tight brief.
“We’re always looking for real-world projects that have been created in Affinity apps and we know many people would have been working on briefs that have just been cancelled. Alternatively they may have unused projects or even something just done for fun.
“That’s the sort of work we’re looking to license, so contributors don’t waste time and effort preparing new work to pitch (unless they really want to) and might even get paid for something that’s been cancelled by a client.”
Examples Serif is keen to see include, but are not limited to:
- Print documents made in Affinity Publisher such as flyers, brochures, magazines, reports and book layouts
- Illustrations, graphic and UI design projects made in Affinity Designer, including website or app layouts, icons, logos and packaging
- Projects created in Affinity Photo such as portrait retouching, compositions, focus stacking, astrophotography, panoramas, HDR, fashion and product photography.
Applications must be submitted by 20 April and are restricted to one project per entrant. For further details go to https://affin.co/WeWantToHelp.
The free trial will be available to download until 20 April. The 50% discount will end on the same date and applies to the full suite of Affinity apps.
For more details and full update information go to https://affinity.serif.com