Following the huge success of its Balls commercial for its Bravio line of high-definition televisions, Sony has launched its next ad in the campaign.

Paint features massive paint explosions fired from and over a disused tower block in Glasgow. It took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in one tonne trucks and mixed on-site by 20 people – and a major clean-up operation was required to clear away all of the paint afterwards, taking five days and 60 people.

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The commercial was directed by Jonathan Glazer, the British director with a string of award-winning commercials and music videos behind him -- including the Guinness <i>Surfer</i> ad, UNKLERabbit In Your Headlights and Radiohead's Street Spirit (Fade Out).

As with Balls, Paint can be watched at - though at time of writing it was not available yet. It will be shown on British TV for the first time on October 17 at 8.35pm during the Manchester United vs FC Copenhagen Champions League game.