Sony has launched of its first Sony Memory Stick PRO-HG media card, which it will begin shipping in August 2007. The Memory Stick PRO-HG is an extended format of the Memory Stick PRO format, offering high performances to meet the stringent demands of end users using digital entertainment equipments.

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Memory Stick PRO-HG media come in Duo size and will be available in 1GB, 2GB and 4GB capacities. Offering 30MB/s Read/Write speed (240Mbps), Sony says that it allows large amount of data to be quickly transferred, as well as the real-time recording of high-resolution video and still images.
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The Memory Stick PRO-HG Duo is ideal for Digital SLR, high-end digital camera, or digital video camera users who need to handle large capacity data, according to the ompany. Memory Stick PRO-HG Duo media are fully backward compatible with Memory Stick PRO host devices, and will also allow the user to achieve Read/Write speeds of 13MB/s (104Mbps) with conventional Memory Stick PRO compatible devices.
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