Sony Cyber-shot DSC-W290 and Cyber-shot DSC-W230

Two new cameras are also being added to the mid-range W series of Cyber-shots. The 12-megapixel Cyber-shot W290 offers the new intelligent auto and face-recognition features, optical image stabilization, 720p HD movie mode, a 5x optical zoom that starts at 28mm on the wide-angle end, and a 3-inch LCD screen. It will be available in April for $250 in black, silver, blue, and bronze.

The slightly lower-end DSC-W230 has similar specs, but lacks the wide-angle lens (4x optical zoom starting at 30mm) and doesn't shoot HD video (only standard-definition MPEG1 clips). The W230 hit stores in April for $200 (£140) in four colors: black, silver, red, and blue.

Sony Cyber-shot DSC-S980

The lowest-end of the new product is the only new Cyber-shot that doesn't offer the intelligent auto functions. The 12-megapixel Cyber-shot DSC-S980 has a 2.7-inch LCD, a 4x optical zoom starting at 33mm, and digital-only image stabilization. It comes in at just $150 (£105), available in April.