Smith & Foulkes creates ad for web-connected printer

Famed animation directing duo, Smith & Foulkes, has created a spot for HP for the launch the world's first web-connected home printer.

Working with Goodby, Silverstein & Partners, the brief was to dramatise the collision of Internet meeting paper, using the HP Photosmart Premium with TouchSmart Web. Smith & Foulkes created a landscape that illustrates the digital to print connection the printer makes.

From searching a location on the Internet, Smith & Foulkes take us there on a technicolor, digital journey, whilst injecting the spot with their usual sense of fun and character. The journey then seamlessly transforms into a physical map print-out of the location making the transformation from a digital world to paper world complete.

Somehow speaking as one, Smith & Foulkes say that the "challenge was to invent a landscape that could exist in two completely different renders then find a satisfying way to blend from one into the other. The lighting and rendering team had a field day with this."

Smith & Foulkes are represented by Nexus Productions.

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