DA: How did you come up with the ideas of how to execute this?

CF: Sometimes there's a little more error than we hoped for in the trial and error situation... We are very interested in the tactile, flawed nature of handmade items but when it came to building our set, we got a bit caught up and ended up with a set that was slightly smaller than the slightly too large camera we had.

Initially it was the idea to film everything and add a few after effects in After Effects, but after some tooing and froing about our set dilemma, it seemed the best solution was to incorporate some more dynamic camera moves using 3D. This also lent itself well to the execution of the little caterpillar and the crow -- so perseverance and bouncing idea off other people in the team helped to iron out most of the issues.

DA: How did you turn these ideas into the final spots?

CF: After using our preschool tools of scissors and blue-tack for days on end to cut out hundreds of eggs, the flower, trees and other abstract bits and pieces and sticking them down to form our set, we were ready to start filming. Nine hours of footage later we had to sift through what to put in the 'definite', 'maybe' and 'no' piles.

After finally narrowing that all down to the three-and-a-bit minutes of footage, we needed to cut and splice and direct some fantastic people to make some crazy shapes, colours and patterns into some things that vaguely give the idea of the original items we had planned for (such as the flower, worm, crow and butterfly).

DA: What was the biggest challenge you faced, and how did you overcome this?

CF: We had a bit of set difficulty since our perception of scale seemed to have gone out the window with the rest of the stale air, which ended us up with the little set and larger camera. But since it's almost impossible to not run into some kind of issue with a project of this scale, we dealt with each situation as well as we possibly could -- aided by some fantastic French coffee and ratatouille.

DA: What software did you use to create the piece?

For the most part Maya and After Effects were used for the animation with some help from Flame and Shake. The design was executed in Illustrator and Photoshop.