The D&AD has announced the nominees for this year's D&AD Student Awards, with one hundred student teams from Europe, the US and Asia in the running for a chance to win a coveted Student Yellow Pencil.
The awards identify and promote the best emerging talent within design, advertising and communications each year. The Student Yellow Pencil is awarded to work that responds to the pre-set briefs with a brilliant idea, beautifully crafted.
More than 170 judges representing major brands and creative agencies made up the 26 juries that selected the best work of the year from more than 3,000 entries. Including nominees, 308 student teams will be featured on the D&AD Winners’ site, which will be launched online at www.dandad.org/studentawards09 at the end of May.
The UK’s Central Saint Martins College of Art and Design maintained its traditionally strong position with 11 nominations, followed by Berghs School of Communication in Sweden with 7 and the University of Gloucestershire and Miami Ad School Madrid tied with 5 nominations each. Students from Jagellonian University in Poland have earned the university’s first nomination from the student awards.
“Student Awards work was judged with the professional Awards this year, and frankly it was difficult to tell the two apart – a testament to the quality of the work submitted. The creative standard is simply brilliant this year. Answering a Student Awards Brief is a big challenge and the judging (like all things D&AD) is of the highest standard possible,” said Greg Quinton, D&AD Education chairman.
Nominated work will be showcased at D&AD New Blood (26-29 June) at the National Hall, Olympia, London. Winners will be announced on 2 July at the Student Awards Ceremony at King’s Place, London and online on 3 July at: www.dandad.org/studentawards09.
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