Nintendo will be unleashing plenty of announcements at this year's E3 conference, but a new DS design won't be one of them.

The company issued a stern denial Wednesday regarding the DS redesign rumors that started circulating after Enterbrain chief Hirokazu Hamamura cited insider's info about the peripheral's future.

"We cannot comment on the specifics of what will be announced at E3, but at the very least there won't be anything like what Mr. Hamamura suggested, so would like to clearly deny this. We're having a hard time understanding what kind of evidence [Mr. Hamamura] had for saying this," said Nintendo Japan's head of PR in a statement to the Yukan Fuji website.

Previously, as reported by GamePro, Hamamura, who is also the boss of popular weekly Japanese gaming mag Famitsu, told investors and members of the press that Nintendo might use the glitz and glamour of one of the year's biggest gaming trade shows to announce a new DS model.

Nintendo's specifically worded denial would appear to have thrown cold water on Hamamura's prediction, but given the present success of the DS Lite around the world, it is no real surprise.