Beer brand Beck's has commissioned a selection of leading illustrators to redesign the covers for classic albums, to launch this year's Music Inspired Art campaign.
As part of the scheme, hip up-and-coming creative Kate Moross takes a break from her Topshop range and designing Simian Mobile Disco merchandise to re-examine Prince's Purple Rain, while Modern Toss say they chose U2's Joshua Tree in honour of "the undisputed masters of pomp rock... We hope Bono and the boys like it an' all!”
Meanwhile, Si Scott's reimagining of Interpol's Turn On The Bright Lights is an ethereal silver loop, and Will Broome's new cover for Led Zeppelin IV is a celebration of all things high rock. Guy McKinley's Fleet Foxes design is a semi-abstract image that references stained glass.
McBess says that he chose Return to Cookie Mountain by TV on the Radio because it "makes me think about weird places, like a party on a beach at 6 pm with a giant storm at the horizon, lots of slow motion, sexy moves and mojitos - it's hard to explain but it makes you feel very good. That's what I tried to translate in my illustration, being there, on a beach, in dark water, facing a giant stranger."
The images -- and the illustrators' explanations for why they chose the album, and what their image represents -- have been uploaded to a Flickr group.
Beck's Music Inspired Art campaign will also feature a range of activities and events, as well as the announcement of who will be creating this year's Art Labels -- collectors' edition bottles, designed by a big name.