Red Giant Software will unveil a whole host of new products at NAB in Las Vegas from Sunday. The product line up includes a new line of Magic Bullet products, a new Trapcode product codenamed Flux, Instant HD Pro, Primatte Keyer Pro 4, and updates to the popular Trapcode motion graphic plug-ins.

The Magic Bullet line now includes three individual products: Magic Bullet Looks, Magic Bullet Frames, and Magic Bullet Colorista. Magic Bullet Suite is a collection of these tools and also includes Instant HD.

Magic Bullet Looks applies film styles to video footage within After Effects, Final Cut Pro, Motion, Premiere Pro, and Avid systems. Red Giant says that the new user interface makes it much easier to create Looks and has 32 tools for doing everything from simple exposure adjustment to radical color changes.

Magic Bullet Looks is also a stand-alone design application -- which is designed to give users finishing power and on-set creation in one package. Users can take Magic Bullet Looks on set to create looks or presets during production. The presets are portable and load into any of the hosts so the same Looks can be finished in an edit suite.

Magic Bullet Frames offers fast and high-quality conversion of 60i materials to 24p or just de-interlacing of video in After Effects, Final Cut Pro, Motion, Avid, Premiere Pro, and Avid.

Magic Bullet Colorista will gain support for After Effects CS3 Professional, Premiere Pro CS3, and what Red Giant refers to as "the new Final Cut Studio". Apple is expected to announced a new version of its Final Cut Studio suite of video post production tools at a press conference on Sunday at the NAB show. Also there will be updates for Mac Intel across the board, which will be a free upgrade for current owners.

Magic Bullet Looks will be available this summer for $399 (around £203). Upgrades from Magic Bullet Editors will be available for $99 (around £50). Magic Bullet Frames will be available this summer for $199 (£101). Magic Bullet Colorista is currently available for $199 (£101).

Magic Bullet Suite will be available this summer for $799 (£407). Upgrades from any prior version of Magic Bullet Suite will be $199 (£101).

What's down the Trapcode?

Making its debut at NAB, Trapcode Flux is described as a "groundbreaking new concept for a particle system". It's designed for creating fluid, flowing organic shapes, and other geometric moving 3D patterns. Flux will include numerous customizable presets and parameters for advanced users who want to create their own looks. Flux is scheduled for release this summer and pricing will be announced at that time.

Red Giant is also expanding the number of hosts that can use the original Trapcode plug-ins with. In May 2007, Trapcode Shine, Starglow, and 3D Stroke will be available for Final Cut Pro, Motion, Avid, and Premiere Pro. Trapcode Shine, Starglow, and 3D Stroke will also be updated to include 32-bit float support for all hosts. Shine, Starglow, and 3D Stroke cost $99 (£50) each, with support for other hosts being added as a free upgrade.

Instant HD is to be offered as a 'Pro' version, which delivers higher-quality conversion and includes a tool set that offers de-interlacing, de-noising, sharpening, re-graining, advanced pan and scan, and what Red Giant calls 'the industry's first super-resolution algorithm for editors'. It costs $399 (£203).

The new Primatte Keyer Pro 4 adds Premiere Pro host support, and includes an auto setup feature for single-click key creation. De-artificating, the entire Primatte library, and the Key Correct Light Warp feature in Primatte Keyer 4 will gain graphics-card acceleration, which Red Giant says offers up to 10 times faster results. It'll ship in the summer for $499 (£254), or $199 (£101) as an upgrade.