LBB – the travel guides tailored specifically for people in advertising who travel abroad for business – is going online from 15th September 2008 to service its users with more in-depth but localised information, including a global directory of highly-respected advertising suppliers.

Until now, LBB guides have assumed a book format. LBB’s founders – Matt and Sarah Cooper – say that they have decided to take their content online as a way of servicing the wider advertising community, providing even more useful and free content as well as improving green credentials by cutting back on paper, printing and distribution transport. LBB will also be donating a percentage of all online profits to Fireflies, the annual Leuka Trust charity cycle from London to Cannes Lions.

LBB’s ever-popular restaurant, bar and hotel reviews will still be available through the site but the Web site format provides opportunities for new features, including a ‘Work’ directory of advertising suppliers, like RSA and Rattling Stick, broken down by country and including showreels; a ‘what’s on and when’ section for up-to-the-minute even information; a shoot location guide that will offer information on everything from religion, population and local associations; and a ‘My LBB’ function to build personalised databases and social networking opportunities.

LBB’s co-founder, Matt Cooper, said: "Our initial two-year plan is now coming to fruition. We tested the water with LBB books back in 2006 as a way of launching and marketing the LBB brand. We originally aimed to publish four books a year but the guides have proved so popular that we can’t keep up with demand using the book format alone. That’s why we’ve reached our ultimate goal of taking the content online and giving it to users for free. It’s an organic progression that provides a much more efficient system of delivery… both for us and our fans.

"We’re launching the site with updated and expanded guides to New York, London, Toronto and Cannes. Shanghai, LA and Chicago will be following hot on their heels. By 2009, we’ll have guides for all main centres in the global advertising industry, covering a whopping 32 major ad centres."