While other manufacturers have concentrated on boosting the CCDs or lenses of their cameras, Kodak has decided that making their cameras easier to use as their main selling point. The company’s latest release, the DX3900 Zoom camera, includes a docking station that allows users to transfer images to their Mac or Windows PC with a single push of a button. The DX3900 includes a 3.1 megapixel CCD and a 2x optical zoom (plus 3x digital). It offers four automatic flash modes (automatic, fill, flash red-eye and off), four white balance modes (auto, daylight, tungsten and fluorescent) and five image quality modes from 0.8 to 3.1 megapixels. It has a burst mode capable of taking up to eight pictures at three frames per second. True manual settings include exposure settings from 0.7 to 16 seconds, three ISO settings (100, 200 and 400 – plus automatic). Kodak also claims that the camera is “whisper-quiet” when operating the zoom and shutter. The dock connects to computers using USB. When the camera is inserted and the button pressed, the EasyShare software automatically starts up and downloads the images. The dock also recharges the battery and wipes the memory card. The software can be used to browse the images and email them – and provides basic editing tools. The DX3900 will ship in September for £449.99 including VAT.