The giant Ipex print/publishing show is moving in a digital direction, according to the event’s marketing director, Ashley Whitworth. Ipex 2002 takes place from April 9 to 17, 2002 at Birmingham’s NEC. Exhibitors at the show – which takes place every five years – traditionally encompass large printing-press manufacturers and supporting industries. Show organizers IIR Exhibitions believe that "the print and publishing industry is currently going through the most significant change since the desktop publishing revolution in the mid-1980s. "There is a massive transition from traditional methods of production to digital graphics communication, and this impacts on the total market for print and publishing." "The major driving force in the future of the industry is the speed of information delivery and the ability to manage customers' 'media assets'," according to IIR. Ipex’s focus on digital technology will take on document production, print on demand, digital presses, wide-format printing and asset-management systems. "Printing, publishing and pre-press companies are ideally positioned to become leading information providers because of their digital imaging, colour and workflow expertise, along with their ability to provide the distribution vehicle, whether printed or electronic," according to an IIR statement. "The print shop of the future will be digital, with full connectivity both in-house and with its clients," according to an IIR statement. "Internet capacity and e-commerce will be the standard way to do business, enabling clients to order and check work online. Tomorrow's printers will become extensions of their clients' businesses, providing a total service from planning through to output, whether it's digital media or conventional print." The Ipex organizers promise that the show is "evolving to reflect these changes and now encompasses all forms of digital and electronic media and networked printing". Ipex has its own technology focus group made up of key exhibitors, editors and consultants representing the "full spectrum" of the industry.