An occasional get-together for London creatives, Glug describes itself as ‘notworking, not networking’. Set up by Studio Output’s Ian Hambleton and Nick Clement, the evenings feature talks by studios, bands, live art and other happenings – but they’re largely about likeminded people getting together over a few beers.

“I’d been to a few awful business breakfasts and formal networking events and had found them to be fairly pointless,” says Hambleton (below). “They all seemed overly structured, with everyone there to ‘do business’ and hand out business cards. That’s not really how I work and I think that’s the same for most of my peers.”

An average Glug event sees a few hundred creatives gather in Shoreditch or Dalston, with talks from the likes of Iain Tate from Poke and Jon McFaul of McFaul Studio, along with live art, showcases and music.

“It’s very important to be keeping in touch with other creative talent,” says Hambleton. “If you want to be at the top of your game you need to know what’s going on, what other people are doing and meet people you’d like to work with.”

Glug’s success led to a Brighton-based offshoot, which held its second event in February. Hambleton says that he is also open to approaches from creatives looking to start their own Glug events elsewhere.

Hambleton says that Glug provides an outlet for creativity outside of Studio Output, while still relating to his work life.
“It’s always important to keep your life varied and interesting without becoming too unfocused,” he says.

The first Glug event of 2010 will be the Book Club on March 24, featuring the work of illustration collective This Is Toy! and Noma Bar. Tickets can be bought here.

“My favourite event would either have to be the Summer Illo event in June or the September London Design Week event,” says Hambleton. “At Summer Illo we had loads of great illustrators such as ThisIsToy, Eddie from Fett, State28 and Subism. They spent the evening decorating the five floors of stairs. The work looked amazing and I think the relaxed approach worked well.”