EXR Auto allows automatically detection of six different types of scenes -- Portrait, Landscape, Macro, Backlit Portrait, Night, and Night Portrait. The camera will recognize the scene and not only will optimise focus, colour balance, exposure, flash and sensitivity, but will also automatically switch the sensor to HR, SN or DR mode depending on the lighting conditions of the scene.

The lens of F70EXR features Super Electronic Beam Coating (EBC), which is designed to keep ghosting and flare to a minimum, with the newly designed complex aspheric lens and original lens driving unit offering minimal coluor aberration all in a slim body.

Pro Focus Mode combines 2 or 3 burst shots together toi create a crisp shot of the subject is created against a defocused background and foreground. Pro Lowlight Mode takes burst of four high sensitivity images and overlaps them to create one image with extremely low noise.

The FinePix F70EXR offers five different film 'modes': Velvia/Vivid (for dramatic full saturation colour), PROVIA/Standard (for classic 'neutral' photography), ASTIA/Soft (for gentle, low contrast portraiture and soft, fine, smooth tonality), Sepia (for antique, warms tones) and Black & White (for dramatic monotones).

The camera also features an improved 2.7-inch LCD screen, dual-image stabilization, face detection, and automatic red-eye removal.

Fujifilm says that the FinePix F70EXR will be available at end of August 2009, with pricing announced nearer to the date of the launch.