International branding agency, English & Pockett has created six idents for Swedish televlsion channel TV6 Sweden.
The idents are based on the agency's Robot teasers completed for the TV6 Sweden launch in May 2006. Aimed at 15-34 year old males, the branding treatment for TV6 is heralded by a robot with attitude created to reflect the channel demographic. He drinks, parties, gets tattoos, chills out with cups of tea and falls in love with the word processor in the IT catalogue...
The 3D character animation was completed by The Character Shop.
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