Former senior Dare Digital creative duo, Eduardo de Felipe and David Boleas, are going solo by establishing a new independent digital production agency called Pirata. The new outfit has opened its doors today with initial backing from Work Club.

Launched to provide a hi-end digital production partnership for both advertising and digital agencies, Pirata will specialise in design, production and technical solutions. Pirata’s first commissions are from two leading digital agencies and a major project from an undisclosed top 10 advertising agency. Work will go live in early 2009.

Whereas most production agencies rely solely on digital expertise, each member of the Pirata team has impressive advertising credentials, says the duo. Eduardo de Felipe was previously Dare’s associate creative director and is a 2009 D&AD judge. David Boleas was formerly creative lead at Dare. Cathy Olmedillas will be providing production and project management experience gained by working for Work Club, Poke and Unit 9. And a top level technical hire will be announced in December 2008.

Between them, Eduardo, David and Cathy have nearly three decades of advertising experience; share many industry accolades, including D&AD, Campaign Digital, Cannes Cyber Lion, IMAA, One Show and Webby awards; have crafted notable campaigns for Sony Bravia Colour Like No Other, Vodafone, Sony Ericsson Cybershot, Google, eBay, Barclays and PlayStation; whilst also securing pitches for the likes of Sony Europe, Beck’s and BMW.