Creative has announced the Creative Zen -- a credit card-sized music, video and photo player with a 2.5-inch colour screen. The first Creative player to support music in AAC format, the Creative Zen enables users to listen to tracks ripped from CDs using the iTunes player -- as well as unprotected iTunes Plus tracks from the iTunes store, in addition to MP3 and WMA music tracks.

The Creative Zen is available in models with 4, 8 or 16GB storage. It also features an SD memory slot which enables people to add virtually unlimited storage capacity and easily bring new music, video or photos to their players.

The Creative Zen supports a wide selection of video formats, including MPEG-4, DivX, XviD and WMV. One charge of the built-in rechargeable battery provides up to five hours of video playback or up to 25 hours for music. Users can purchase tracks from popular download sites and choose from music subscription services.

The Creative Zen’s 2.5-inch TFT colour display supports up to 16.7 million colours. The patented ZEN user interface has been given a fresh new look for a more stunning visual experience, enabling more information to be viewed on the screen. The player also includes a built-in FM radio with 32 station presets, a voice recorder, and a personal organiser which can synchronise contacts, ‘to do’ lists, and calendars with Microsoft Outlook.

The Zen measures only 55-x-83-x-12mm, and offers high audio-output quality with a SNR of 97dB.

The Creative Zen is being launched with a broad range of accessories, including a leather case, a clear case, an armband, a skin pack, and a choice of power adapters.