The new 10-megapixel Digital Ixus 970 IS features a brand new 5x optical zoom lens – the longest ever zoom in the range – together with an enhanced version of Canon’s lens-shift type optical Image Stabilizer (IS).

The camera also features Motion Detection Technology, which works in tandem with IS to reduce blur caused by subject motion and camera shake.

Face Detection Technology with Face Select & Track and Face Detection White Balance is also included. These features provide accurate, natural-looking people shots in all situations. As with all Digital IXUS models in the first half of 2008, auto focus is enhanced for darker conditions; it is now effective in situations approximately 1-stop darker than was possible in previous models.

A bright, clear 2.5-inch PureColor LCD II screen and new Multi Control Dial enhance the user experience, offering a greater degree of convenience. Thanks to Canon’s optical expertise, all these improvements have been made without sacrificing the iconic design that has made Digital IXUS the ultimate style camera brand.

The Ixus 970 IS also features automatic Red-Eye Correction in shooting and playback, a DIGIC III processor with Noise Reduction Technology, 18 shooting modes including new Sunset mode and My Colors photo effects, and extensive movie options including VGA 30fps, Long Play and Time Lapse movie modes. Optional accessories include Soft Case and High Powered Flash.

The Digital IXUS 970 IS will ship in early April for £255 plus VAT.