For the US version of the game show Who Wants To Be A Millionaire, Blue Room has updated the show packaging and game play graphics including logo and in-show graphic effects. The format changes debuted on September 8.

Millionaire is one of the most popular television franchises of all time and offers cash prizes for correctly answering successive multiple-choice questions of increasing difficulty. This season, Millionaire will showcase several format updates, including a clock on the questions and two new lifelines – 'Ask The Expert' via a face-to-face Skype video call and 'Double Dip', which enables a contestant to take two guesses on any question. Also new this season, contestants will see a 'Millionaire Menu', which will reveal the categories of the 15 questions that they will face in the hot seat.

Blue Room was asked to update the entire game play graphic package and also integrate a clock concept into the overall graphics palette.

"This program is very well branded, and the average watcher is very familiar with the game and supporting graphics. We really wanted to bring a new level of excitement to the show, to provide both innovative design and function," explained Brian Aumueller, creative director of Blue Room. "To update the elements of the show the Blue Room team employed 3D-based geometry and beveled edges. Going 3D really gave us a lot of freedom and range to add textural and lighting effects that provide great emotion to the various elements of the show’s established brand," he continued.

"We provided a new but totally integrated graphic look. Viewers will recognize the game they have come to love but at the same time, will feel there have been some exciting changes," added Mark Mutschler, Blue Room executive producer.

In the execution of this project Blue Room utilized Adobe After Effects CS3, Illustrator CS3, and Photoshop CS3 and Autodesk Maya.