The Ting Tings were one of the biggest breakthrough acts of last year, meaning that all eyes are on them for their new single We Walk. They turned to director Ben Ib, who we last saw creating a sultry, 40s-themed promo for Kylie.
In Ib's hands, the Ting Tings' edgy, achingly hip style becomes a slick, near-continuous shot through a nighttime playground, where people become frozen in time. Ben Ib explained a little about how the promo was made.
DA: Were you closely briefed for the project?
BI: Yes. Jules and Katie are the kind of band that get really excited about their visual identity. They had specific ideas, Jules really wanted to see this idea of the frozen moment, of manipulating time. The question was how we would execute this, and really that's where I came in.
DA: What were your references and influences?
BI: I had pitched the idea of a continuos panoramic shot created in post to other bands previously. I thought it would be a great way to stitch together these frozen moments, and for the visual effects to be fluid and messy rather than formal and 'posed'. Also I looked at photographic references from Gregory Crewdson, Jeff Wall, and Dan Holdsworth. I love their use of cold, hard, artificial light, in natural spaces. I think Denzil (Armour Brown) did a great job in capturing this.