As of 31 October, BBC Broadcast will be known as Red Bee Media marking its final transition from BBC ownership. BBC Broadcast was sold to a Macquarie consortium in August following the BBC’s review of its commercial businesses.
The name Red Bee Media followed months of work within the company to come up with a brand that both reflects its BBC history, and is appropriate for the breadth of its services. The visual identity was created by the ideas company Antidote,
working closely with Red Bee's in-house design team. The new logo, features a stacked “Red” and “Bee” and the core proposition of the new company is described as ‘Bringing stories and people together’.
Pam Masters, CEO, Red Bee Media, said, “We wanted to find a simple human expression of what we stand for. We recognized that everything we do across the company is ultimately about stories. All our services bring stories and people together – whether it be a news story on BBC World, subtitling Lost on Channel 4, a promotion on UKTV Food for Ready Steady Cook, delivering last week’s episode of Eastenders over broadband on the Interactive Media Player, or the latest football highlights to a 3G mobile.
“We wanted a name that reflected where we have come from. When we were Broadcasting and Presentation we were known as B&P. As BBC Broadcast we have been known as BBCB. So an evolutionary step was to play with the sound ‘B’. The spelling as ‘Bee’ came from an internal brainstorm when we were looking at nature’s expert navigators, because as a company facing the digital future we need to help the consumer become equally adept as navigators. We have always used Red as our colour property and this gave added strength to the name.”