Digital Anarchy will debut a plug-in for After Effects, Final Cut Pro and Photoshop that makes photographs and video look like cartoon animation at the NAB show at Las Vegas from Sunday.

The company says that ToonIt! 1.0 will reliably and easily create cartoon-like images from video footage, photographs and still images. ToonIt! uses advanced algorithms from Toonamation to create cartoon shading and lines.

Users can customize the 'toon' effect with a selection of styles including Flat Cartoon, Graphic Novel, Line Art, and Pen & Ink. ToonIt! frees artists from time consuming techniques such as hand painting, rotoscoping and Action sets. Digital Anarchy will preview two packages, one for video/motion applications like After Effects and Final Cut Pro and a second for Photoshop. It will be available on both Mac and Windows.

ToonIt will ship in May for $295 (around £150)

Other new Digital Anarchy products include version 3.0 of Primatte Chromakey for Photoshop. This robust update adds more automation features, an improved interface, and new support for OS and host applications.