is not just aimed at giving agencies an alternative to packaged software like Microsoft Office, but in the long run Adobe wants it to help people collaborate on documents in a new way, Larson said. The services in allow multiple people to work on and edit documents simultaneously with continuous updating so the documents are always current, and give people a view into who's working on what parts of the document when and an ability to communicate with each other from within the application, he said.

The end result provides people with a more efficient and generally more enjoyable way to collaborate on document creation and generation, Larson said, allowing people to cut down on the number of meetings or e-mails creating a business document requires.

"It can be irritating to work with people in general, and technology makes it worse -- it can be too technological," he said. Adobe hopes will provide simple, easy-to-use tools for collaboration so people will actually enjoy working together when using them, Larson said.

Daniel Alegria, a senior art director with interactive agency Genex in Culver City, California, said Adobe's direction with, if achieved, would be useful for his company, which has used to collaborate on internal documents.

"We want to view and manipulate information and have it shared across a team and have them share it as we're working toward the project's goal," he said.

Alegria said the idea of using an online application versus a client-side one for collaboration is attractive because "if your computer crashes, your documents don't go with it," he said.

However, Alegria said that it would be helpful if Adobe extended its services beyond managing and allowing people to collaborate on individual documents to providing management and collaboration capabilities for sets of documents for particular projects that span different applications.

"That would be very appealing to us," he said.