Adobe has released Flash Player 10, which gives interactive designers and developers access ot the new expressive features and visual performance improvements for more creative control to deliver the most compelling Web applications, interactive content and high quality video to users across multiple browsers and all major operating systems.

Flash Player 10 adds support for custom filters and effects, native 3D transformation and animation, advanced audio processing, and GPU hardware acceleration. The flexible text engine in Adobe Flash Player 10 provides interactive designers and developers with more text layout options and better creative control.

Adobe Flash Player 10 also extends the expressive capabilities of the Adobe Creative Suite 4 product line with new levels of Flash technology integration designed to streamline collaboration and enhance the design/develop workflow. Interactive designers and developers can create custom filters and effects with Pixel Bender, which is the same technology behind many filters and special effects in After Effects CS4.

Developers targeting Adobe Flash Player 10 can use these filters, blend modes and fills to animate effects or change the effect on rich media content at runtime. Flash Player 10 also enables new capabilities and performance improvements in Adobe Flash CS4 Professional. This includes easy-to-use 3D effects that enable designers to design in 2D and easily transform and animate in 3D.

According to Adobe, more than 80 per cent of online videos worldwide are viewed using Adobe Flash technology. The company also says that adoption of a previous update to Flash Player 9 set all-time records by achieving nearly 90 percent reach on Internet-enabled desktops in less than nine months and that it expects Flash Player 10 to achieve a similar adoption rate.