Adobe DVD tool on way

Following the huge growth in interest (and affordability) in DVD authoring in 2001, Adobe has announced that it will be launching a DVD authoring tool at an unspecified time in the future. The product is as yet unnamed and details are limited to the announcement that Adobe is licensing the technology from Sonic Solutions, current kings of the professional DVD authoring market. The agreement gives Adobe access to the core of Sonic’s product range, the AuthorScript formatting engine, with a team of engineers from Sonic joining Adobe. It’s expected that the product will combine the functionality of products such as DVD Fusion with Adobe’s front-end and application integration technologies to make it easier for experienced Premiere and After Effects users to move into DVD authoring. There has been much consolidation in the DVD authoring market over the last two years. Sonic is the market leader across the high-end, corporate and home sectors, having bought one of its two tradition rivals (Daikin) and seen the other (Spruce) disappear into emerging DVD-authoring player Apple. The deal between Adobe and Sonic will see them lining up against Apple as providers of complete DVD-Video production systems.

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