20 leading creatives reveal this year's key skills, styles and trends

Aesthetically, how is your work different from last year?

Jing Zhang
“It will be cleaner and more minimal, with less use of bright colour.” Jing Zhang, illustrator

Frode Skaren“I hope we can leave nostalgia behind us. Finally. ” David Erixon,  founder of Hyper Island and D&AD trustee

David Luepschen“That is something I can answer better when looking back at the end of 2015. There is no master plan because I like to keep things spontaneous and enjoy to be playful and experimental in my work.” David Luepschen, director, illustrator and animator

Dean Johnson“2013/14 saw a visual shift to minimalist flat designs and UI, strongly influenced by Apple’s iOS7/8. I’d like to see appropriate content given appropriate treatments and real experimentation with layering and depth. We’re going to be living in an increasingly 3 dimensional digital world so our designs should be flexible enough to accommodate this.” Dean Johnson, SVP of Creative Innovation, Brandwidth

Janine Rewell“Moving from only doing digital stuff to getting my hands dirty and start creating physical work. At the moment I'm designing a limited edition collection of handmade/painted dollhouses, coming in January 2015.” Janine Rewell, illustrator

Janine Rewell“We tend to let the tone of our work be defined by the personality of the brands and products we are working on behalf of. So how our work looks will depend mostly on who reaches out. I am always hoping for a nice mix of serious and funny, as well as a variety of live action, character development and pure, animated graphics." Erin Sarofsky, president, owner and executive creative director, Sarofsky

Chuck Anderson“I am well aware that my work has become synonymous with bright, ‘rainbowy’ colours and light. That is totally OK with me and I’m proud that I have an established aesthetic that I am identified with. I will never forget where I came from and the work I’ve done that got me to this point. I’m sure I'll even continue to do some of that kind of work.

“However, as I’ve gotten older I’ve become much less interested in all the colours of the rainbow and more excited about choosing refined, edited palettes. My growth with photography this past year has a lot to do with this – I’ve focused more than ever on composition, simplicity, and elegance over colour, chaos, and gaudiness.” Chuck Anderson, artist and designer

Matt Booth“My work is quite aesthetically varied, so I really don't know how different it will look in 2015. How I can see it changing though is what form my work takes. It will be getting off the screen and become physical.” Matt H Booth, designer

“More play. More entertainment. More weird. But all able to work on a smaller screen. 2015 will be even more Mobile mad than 2014.” Simon Manchipp, co-founder, SomeOne

“Over the past few years, our studio’s work has had a rather dark vibe with an experimental edge to it. This new year, look out for clean motion design with celebratory pops of color showing up in our new media installations.” Jason White, executive creative director, Leviathan

Radim Malinic“Every year is a quest for simpler yet bolder work. I made a few steps towards such aesthetic in the last 6 months and the results have been encouraging to do more.” Radim Malinic, art director, illustrator and graphic designer

Thiago Maia“We are trying to explore with some new areas in 3D that we’ve never really pushed in the studio. We’re also trying to experiment with other techniques like laser cutting and 3D printing. We’ll definitely have some different work in 2015.” Thiago Maia, co-founder and director, Cookie Studio

Neil Stevens“I aim to mix a lot of vector work with high quality photography in 2015. Create a lot more illustrative type work and finally be the year I get to animate my illustrations. All these have been lacking in my work in 2014. I really want people to be able to interact with my work next year. An interactive digital folk story book is on the cards.” Neil Stevens, illustrator

Adam Jenns“Our 3D and compositing teams keep getting stronger and the tools available are getting better all the time. I think we'll be building on the leaps forward we made in photorealistic 3D in 2014.” Adam Jenns, owner and MD, Mainframe

Emily Alston“I just want to continue pushing what I do in new areas. In terms of aesthetic I won't suddenly be doing completely different work but evolving what I already have, and experimenting in new areas with new materials.” Emily Alston, graphic artist

Paul Boyham“A big push for us at the moment is making the mobile screen come alive with movement and animations. A nice design isn’t enough if the transitions between screens are boring. Even subtle additions can make a huge positive difference.” Paul Boyham, client services director, Apposing

Tim Smith“I’d hope the aesthetics of my design will continue to be informed by the challenges of the brief and the user centred approach, rather than following any trends that are subjective and sometimes ego driven. The aesthetic of the design should be contextually empathetic, as in, it should be designed with the context in mind to achieve the best solution to a challenge or problem.” Tim Smith, lead designer, ustwo

Mike Sullivan“If possible – I’d like it to go more minimal, losing the superfluous design touches and deliver the core message and function quicker. I'm not one for trends so I can gladly ignore fads. In 2014 I designed a number of social networks – that is both rewarding and frustrating.

"In 2015 I'm going to concentrate on smaller, personal projects that reflect the client and not faceless social channels. So from an aesthetic point of view I can really hone the minimal approach that I enjoy and promote. I find the challenge of solving problems through the minimum of interactions and elements rather enjoyable.” Mike Sullivan, Mister

Read on to find out what technologies are exciting our group of creative professionals…

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