Opinion: 10 reasons you have to attend creative conferences

Speakers at this year's Reasons To Be Creative include Geri Coady and (clockwise from top left) Mr Bingo, Hellcar and Lewis, Fabio Sasso, Stefan Sagmeister, Dan Rubin, Erik Spiekermann, Dominic Wilcox and Jon Burgerman.

Rob Chandler of Reasons To Be Creative explains why taking time to attend conferences is a must if you want to boost your creativity and be inspired.

With short deadlines, demanding clients and bills to pay, the cost of attending a creative inspirational event and taking a few days out of the office can be a big challenge.

Here are the top ten reasons why the numbers add up:


This year has such an awesome line up of speakers – including Fabio Sasso, Erik Spiekermann and Stefan Sagmeister to name just three of the 30 plus speakers slated. Not often you’ll get such a line-up in one place.


When was the last time you took a few days out of the office to recharge your creative batteries? Three days every year is what: one per cent of your working time?

Meeting up

if you’re part of a multinational or a sole trader, making new connections or rekindling old is so important for so many reasons.

Get stuff

This year we’re partnering up with a few very cool brands including Adobe, Moo and Red Bull to name a few. We don’t know what they will have (maybe nothing), but if they do it’ll be something cool. However, we do know that Moo are offering free mini-cards for all attendees.

Brighton is such a cool place

We do love to be beside the seaside. Just imagine getting out of your steamy city centre and escape to the cool sea breeze… Trains, planes and automobile links are numerous and fast. Mmmmmm

Learn stuff

As well as the main sessions where you’ll pick up hints & tips on all sorts of stuff, we also have three awesome workshops from Stefan Sagmeister, Brad Frost and Hellicar & Lewis – Stefan’s one is sold out, but a few tickets are still about for the other two.

It’s fully curated

The sessions are all curated and no-one gets to be onstage unless they have passed organiser John’s “Oh! that’s cool!” test.

Be involved

we’re committed to opening the doors to like-minded types who want to get involved – The Elevator Pitches are our open mic speaker sessions, there are a few Fringe Events and this year we have a Start-Up Marketplace – a very low cost way to show cool kit off.

See the new kids

We’re partnering with the Unis and colleges around the area to help promote their awesome grads. If you’re looking for new blood, it’s a good opportunity to meet some of the best.

Mixing graphic, visual and coding in a creative pot

We’ve consciously not tagged sessions as 'this' or 'that', as we really want you to stumble on subjects never considered before. Exploration and discovery is all part of the gig.

Rob Chandler is the Commercial Chap at Reasons To Be Creative, founder of Colour Nine, trainee comedian, inventor of “suidetarianism” and wriggly 8 year old in a 40 something’s body.

Reasons To Be Creative runs from September 2-4 at the Dome in Brighton. Tickets can be purchased here. The Digital Arts team will be in attendance, so come say hi.

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